Hollywood Trading Company was founded in the late 1990s in Los Angeles, born from a deep passion for vintage collecting and American leather accessories. The brand emerged from the vision of two vintage fashion experts who set out to create high-quality vintage replicas. From its early days, HTC began to grow steadily, initially distributing its products across Europe before expanding to markets worldwide.
The DNA of HTC is, and will always be, rock'n'roll, understood as a rebellion against conventions and imposed standards. The goal is not to be fashionable, but to become part of everyday life and bring out the rock spirit of those who wear the brand. The combination of two souls, rock and vintage, allows for the creation of garments with both a clear outward and inward identity.